Hinge Visual is a customer-focused video production organization that creates brand experiences through the artfully produced video. Inspired by communicating experiences through storytelling, Hinge Visual empowers their clients to convey their brand’s emotion and excitement by bringing the benefits of their products to life through video.
Video has become the medium of choice for organizations to advertise their products and services and Facebook, Google and YouTube are dominating as video advertising platforms. What is now differentiating an effective video advertisement from another is the how the video engages the viewer and tells the story of the brand.
Hinge Visual crosses the chasm from explainer videos and commercials to impactful, emotional storytelling through the medium of video. Consumers want to connect with a brand that has meaning, and Hinge-Video was created to communicate meaning through visual storytelling.
We look forward to working with you to communicate your brand, your products, and your company’s mission and value through artful, creative video production.
Why choose video?
Video is dominating how consumers learn about products and services. Hubspot research suggests that 50% of consumers want to see videos from the brands that they use. Video surpassed other content over the past several years and is growing faster than all other mediums combined.
According to Wyzowl statistics:
1. 82% of businesses feel video marketing is an important part of their strategy.
2. 83% of businesses believing that video marketing gives them a good ROI (Return on Investment).
3. Adding a product video on your landing page can increase conversions by 80%.
4. 74% of users who watched a video about a product subsequently bought it.
5. 57% of consumers say that videos gave them more confidence to purchase online.
6. You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.
The benefits of video to encourage brand recall and subsequent purchase are undeniable in the era of marketing analytics and measurement. Whether you’re assessing the 300% increase in click-through rates in when a video is added to e-mail marketing or the fact that video is 35% of all ad spending online Forbes suggests that video is critical to building your brand.
Why choose Hinge Visual?
Hinge Visual connects prospects to your brand through video. Darcy Muenchrath is a cinematographer who understands how to bring the emotion and excitement of your brand through visual storytelling.
If a picture is worth a thousand words, then an expertly written, filmed and produced video can convey thousands of words in a few seconds. Our clients who want to convey the experience of drinking the finest wines in the world, going on safari in Africa or simply engaging with technology or a consumer product come to us when they want to deliver the brand experience they imagined.
Darcy and his creative staff will work with you to understand every aspect of your business or product, design the visual story, then create a video production concept that will engage and educate your target audience. When they finish, people will not only now experience your brand – they’ll remember it.
Contact us today for more information or to get a quote.
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