Hinge Visual is a customer-focused video production company that creates brand experiences through artfully produced video. Inspired by communicating emotion through storytelling, Hinge Visual empowers their clients to convey their brand’s emotion and excitement by bringing the benefits of their products to life through video.
Video has become the medium of choice for organizations to advertise their products and services and Facebook, Google and YouTube are dominating as video advertising platforms. What is now differentiating an effective video from another is how the video engages the viewer and tells the story of the brand.
Hinge Visual crosses the chasm from corporate videos and commercials to impactful, emotional storytelling through the medium of video. Consumers want to connect with a brand that has meaning, and Hinge Visual was created to communicate meaning through visual storytelling.
We look forward to working with you to communicate your brand, your products, and your company’s mission and value through artful, creative video production.
Video is dominating how consumers learn about products and services. Hubspot research suggests that 50% of consumers want to see videos from the brands that they use. Video surpassed other content over the past several years and is growing faster than all other mediums combined.
According to Wyzowl statistics (simply put an asterisk below the statistics):
82% of businesses feel video marketing is an important part of their strategy.
2. 83% of businesses believing that video marketing gives them a good ROI.
Adding a product video on your landing page can increase conversions by 80%.
74% of users who watched a video about a product subsequently bought it.
57% of consumers say that videos gave them more confidence to purchase online.
You’re 53 times more likely to show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.
The benefits of video to encourage brand recall and subsequent purchase are undeniable in the era of marketing analytics and measurement. Whether you’re assessing the 300% increase in click-through rates in when a video is added to e-mail marketing or the fact that video is 35% of all ad spending online. Forbes suggests that video is critical to building your brand.
Why Video is Key to Effective Content Marketing?
Video content is likely to engage us and ignite emotions. Content marketing has become incomplete without video as the age of YouTube and the video experience has become the medium that leading brands use to attract new customers and better engage existing customers.
If your organization is serious about content marketing, ranking on Google and delivering an experience prospects can trust, you must be serious about video.
Why Hinge Visual?
Hinge Visual connects prospects to your brand through video and we understand how to bring the emotion and excitement of your company or brand to life through visual storytelling.
If a picture is worth a thousand words then a creatively written, filmed and produced video can convey thousands of words in a few seconds. Our clients who want to convey the experience of drinking the finest beer or spirits in the world, performing eye surgeries in Africa or simply engaging with technology or a consumer product come to us when they want to deliver the brand experience they imagined.
Our team will work with you to understand every aspect of your business or product, design the visual story, then create a video production concept that will engage and educate your target audience. When the final video is finished, people will not only now experience your brand – they’ll remember it.
Contact us today at 604.318.1601 for more information or to get a quote.
WHAT we offer
Brand Storytelling | Social Media Videos | Commercial Spots | Event Videography | Testimonial Videos
Client Profile Videos | Brand Narrative Videos | Music Videos | Corporate Videos
Documentary Cinematography | Wildlife Video and Photography
I worked with Darcy at Hinge Visual on an international project through University of Toronto. Darcy made two documentary short films about our international surgical outreach in Uganda. A medical documentary in an African country can be a daunting task. In particular the film maker has to have the right balance of proactive filming and cultural sensitivity. Darcy struck that balance to a tee. He was universally liked by all and a pleasure to work with. His professional and friendly manner allowed people to be natural. The final product he delivered was exceptional and is something that the team members, University of Toronto, the department of ophthalmology, and the Ugandan surgeons can all be proud of.
Thank you Darcy for your dedication, hard work, and creativity.
Dr. Matthew Bujak MD PT FRCS(C)
Assistant Professor University of Toronto, St.Michael's Hospital
St. Joseph's Hospital, Kensington Eye Institute
Darcy at Hinge Visual is a pleasure to work with and always goes the extra mile for his clients. He is creative and really thinks about the underlying story, what it truly means and how this will connect and display throughout the video. He is adept at seeing your vision and working with you to bring that to life.
Lauren Telfer – Director of Marketing & Public Relations, Canadian Rocky Mountain Resorts
Darcy is a true craftsman of the video arts. He holds himself to the highest quality standards in his work, and it shows in the products. He picks interesting subjects and finds unique ways to capture and convey stories that really engage the viewer. He's a pleasure to work with.
Josh Kearns, Director of Science, Aqueous Solutions
Darcy is a very creative self-shooting producing director, extremely organised, goes above and beyond whats asked, friendly and was overall great to work with. I would definitely recommend Darcy for any future shoots.
Camile Rocha-Keys, Editorial Producer – Barcroft Media
In a fast paced world of technology, social media, digital, and video it sometimes can be a daunting task deciding what to do and with whom you might want to work with to present and create a snapshot of your business.
Darcy at Hinge Visual is a talented, inquisitive and artistic cinematographer who not only is passionate about his professional work; he is an individual who is dedicated to the entire process and fully understanding your goals and needs. He is patient, collaborative and receptive to feedback throughout the process to ensure his documentary video exceeds expectation, reflects and embodies your values and story.
I would not hesitate to work with Hinge Visual on future projects. He is an absolute delight – you will not be disappointed when working with Darcy!
Lisa Simpson, Proprietor, Director of Operations – The Liberty Distillery